So... am I missing something? I took Grayson to McDonalds today for a happy meal... and the toy choices were completely random. There was a bumblebee doll, a couple of other random dolls, and finally, there was an iPod looking things featuring Bob Sinclair. Being that Serena and I both have iPods, Grayson has wanted one of his own... and this was his chance. But I had one question... who the heck is Bob Sinclair? And why is he the inspiration for a McDonald’s toy? All I knew is when you pulled a lever on the toy iPod C&C Music Factory’s “Everybody Dance Now” plays.
So, when I got home I looked him up... Bob Sinclair is a French techno DJ. So, I will ask again... why is he the inspiration for a McDonald’s toy? Now, I know that house music is terrible popular in Europe... and I admit, that it isn’t my bag... but really? A McDonald’s toy? I am sure Bob is excellent, but is a McDonald’s toy really necessary? Could you imagine walking into a McDonalds in the States and getting a toy for your three year old advertising “The Chemical Brothers” or “Prodigy” or “Fatboy Slim”? I’m just saying.
Anyway, Grayson loves his new “iPod”... and I am learning a thing or two about European house music.
I guess it is a win-win.
2 comments:
Rachael got one of these a few months ago, but with another equally obscure artist.
the thing you are missing is...
The Bob Sinclar toy was part of a
'music' promotion which ran across Europe in 50 countries in july/aug of 2008, for 2-3 weeks. It is strange you have recently got one in your HM
The first campaign like this in 2006 was one of Mcdonalds biggest ever sales promotion in Europe. The 2008 campaign of which that toy was part of, did even better
Bob Sinclar has sold alot of records across most of Europe in a way that The Chemical Bros, Fatboy Slim & The Prodigy could only dream of if truth to be told. And he might be a dance act like those bands but, his image and of course record sales is far more suitable and accessible for the target age.
The whole of this Mcd giveaway 'vibe' was about getting up, dancing, moving, positiveness, good times, upbeat etc...THAT is why his song was perfect. The audio clip on the toy isnt the C&C music factory, it is the bob sinclar song which sampled the c&c music factory song you mentioned.
its great your son enjoyed the toy, that was the idea!
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