I hear American newspapers are really taking a hit financially these days. As people continue to look for digital alternatives, how in the world do you keep physical newspapers relevant? Well, Serbian newspapers seem to have figured one very specific marketing strategy: ‘sex sells’. Now, I’ve been living in Belgrade for a year and a half, however, since I don’t read Serbian I haven’t really looked at a Serbian newspaper. Until yesterday. I was hanging out, waiting for my carpool after work and on a nearby counter sat a stack of Serbian Newspapers. Bored and very innocently I walked over and began fingering through one. I quickly noticed an abnormal amount of skin in the paper… but since I couldn’t read the words, I had no idea what kind of relevance bikini clad women on the beach or slut-i-phied dancers jiggling in cages had on the world of Serbian news… but it was there… and there was lots of it… and it kind of make me wish I could read the articles. But, I couldn’t.
Anyway, I quickly leafed through the first paper and tossed it aside with very little thought and moved on to the second. Again, simply leafing through just to fill the time… this one was pretty tame… and them… BAM! Nudity! This newspaper had a page dedicated to naked women, posing Playboy style. I was caught so off guard that I dropped the paper. My brain tried to process, “Did you really just see that? A naked woman posing in a newspaper?” Well… for the sake of investigative journalism I had to be sure. And yes… there she was… in all her glory… and look... she brought friends. After confirming my discovery and feeling confused and ashamed, I quickly closed the paper and put it at the bottom of the stack and moved far away from the counter.
A few days later I started asking around. Is nudity in newspapers normal thing… or just something they do special for Tuesdays? “Oh, that’s the ‘daily pin-up girl’, it’s completely normal.” Strange… I later found out that the paper best known for feature naked women on a daily basis is one of the most conservative newspapers… and I can only assume… one of the most widely ‘read’ newspapers too.