You know? Throughout my travels I’ve run into a lot of non-profit organizations. And I’m not just talking about my time with the State Department. Even back when I worked for Cobb County my day-to-day contact with non-profits abounded! I guess some things never change.
Anyway, non-profits come in a lot of different flavors and I’m a big fan of the smaller (more focused) non-profit mission.
And again, I think my preference for the ‘little guy’ comes from my time in Cobb County… not really pertaining directly to my work… but pertaining to Chick-Fil-A. That’s right… a fast food restaurant.
You see, Chick-Fil-A’s national headquarters is located in Cobb County, Georgia… and they’re upper level management are frequent guests and speakers at the numerous business association meetings around town.
And I know what you’re thinking… “JP at a business association meeting?” Yeah… it’s happened… numerous times…
Anyway, the theme of most Chick-Fil-A talks always focus on being unapologetically focused on your product and resisting the temptation to diversify away from what they are good at. In their case: The Chicken Sandwich.
The folks at Chick-Fil-A whole-heartedly believe that sticking to what your good at strengthens a company’s foundation… and the more you diversify the harder it is to maintain the integrity of the product that made you famous in the first place and eventually, your public persona/connection with that product will fade away.
So… what does that mean? Well. As long as Chick-Fil-A only serves chicken, the control the majority of the Chicken Sandwich market share. Chains like McDonald’s and Burger King are forced to compete with them.
HOWEVER, if Chick-Fil-A were to diversify and start serving hamburgers the scales would tip out of their favor. They would end up having to compete with McDonalds and Burger King for a market share they don’t currently have… which could risk them losing their leading market share of The Chicken Sandwich. Follow me?
As goofy as it may sound, there is a lot of truth to this theory. I’m sure I’d have a lot more readers if I simply stuck to one topic… like family life… or Movies and Television… or life in the Foreign Service. However, that would mean comparing SchutzHappens to Fast Food, when really; we all know SchutzHappens is more like a Fine Dining restaurant (with table cloths and everything) where patrons with exquisite taste come to sample the Chef’s Choice Menu. ;)
But seriously, Chick-Fil-A’s commentary on the Fast Food industry is easily projected onto non-profit charities. There are some REALLY large mega-non-profits out there with incredibly huge and diverse portfolios of services. Some of them are overwhelming to the point that you don’t really know what they do. When donating your money, do you really know what it’s going towards? Honestly, these really large non-profits end up being just like a normal company… bureaucratic red-tape machines with incredibly high overheads.
However, in the spirit of Chick-Fil-A, when I find a smaller non-profit with a more focused mission, I get pretty excited, because in my opinion, they have the greatest chance of actually accomplishing what they set out to do and most importantly, the money I donate is more likely to reach the people I want to help (not the people implementing the program).
And this is why I REALLY like The Library Challenge (www.library-challenge.com). They have a single focus: to restock the school libraries destroyed in the Pakistan Earthquake of 2005… and a number of these schools were also affected by last year’s Monsoon Flooding, which proved to be a significant setback for this organization. Anyway, I’m not telling anyone to write a check or anything, I’m just planting a seed. If, at the end year you’re looking for a tax deduction… think about taking the challenge.